Yet another great partnership in showbiz has come to abrupt end. Pan African Hiplife group VIP (Vision In Progess) has parted ways with their management company Paradise Entertainment after two years.
The Nima based Hiplife trio made up of Promzy, Prodigal and Lazy disclosed this to Peacefmonline.com in an exclusive interview. According the group they are now on their own and they are doing everything from singing in the studio, promoting and marketing their music, shooting music videos, managing their image and anything that has to do with VIP all by themselves.
The group told Peacefmonline.com that they had a two year management contract with Paradise Entertainment, the contract has ended and they don’t intend to renew the contract. They added that even though they chocked a lot of successes with Paradise Entertainment lead by CEO Duke Banson who managed their previous award winning “Progress” album, there are a lot of other things which was not working at the management level.
According to them a lot of things happened in the past between their management and other people which did not project their image positively but they didn’t know about it until they decided to be on their own. “You walk out there and people tell you things about VIP and you wonder when or how that happened”.
The group is now under their own record label BDN (Boogie Down Nima) Records establish about six years ago with offices in Ghana and US with their American based business partner Hashin Harma based in Bronze, United State of America. “We have gone through a lot in our music career when it come to Executive Production and Management from the days of Precise Music, to Goodies Music Production, Paradise Entertainment and Muvingi Records over the years and we want to do things on our own now we want to get close to our fans and people who made VIP who we are”. They said because they have not dealt with people directly over the years, they feel a bit distanced from people who have been supporting them all these years so they want to open up this time.
Though the group has already released new artists FOI on the BDN Records, they emphasized that their doors are opened for any new rapper or singer who thinks he or she has talent. “We want to discover talents and train them so that they will continue what we are doing”, they told Peacefmonline.
The group is preparing to launch their seventh album titled “7/11” (Seven/Eleven) after releasing a couple of hit singles which has taken over the airwaves. They first released “U Be My Taste” followed by “Kiss Me Quick” which features R2Bees. They took Accra by storm, when they launched their new and third single titled “Change Position” live on five top five Radio Stations in Accra; Peace FM, Okay FM, Joy FM, Hitz FM and Y-FM at the same on Friday July 22, 2011 on the stations’ respective Drive Time Programs.
They are very happy with the way Ghana Music is going now and praised Radio Presenters and the media in Ghana for supporting Ghanaian Music “Most of the Radio Presenter used to place a lot of Nigerian music but now it is not like that anymore more because we realized that our people like more dance and party music and we are giving them what they like which is making the Presenters play our songs now because even though we as VIP try to make our music sound Ghanaian, it can match up with the Nigerians any day and played at any part of the world. We are now gaining grounds and we thank all Radio Presenters, TV Stations and the all Ghanaian media.
VIP is going on with a social responsibility project they started called “Giving Back to the Hood”, where they support needy but brilliant children from their hood (neighborhood) financially from basis (Primary) School level through university. They have enrolled six children so far at various levels of education.
They performed at one of the Big Brother Amplified eviction shows and are expected to perform in UK, in the first week of August at the PARTY IN THE PARK event organized by Akwaaba Entertainment. They have also been nominated for the “Best Pan African Group” category in the Nigeria Entertainment Awards (NEA) 2011, coming off in America on Saturday September 3, 2011.
This year, some of the awards they have swept include Artiste of the Year and Hiplife/Hip-hop Artiste of the Year Ghana Music Awards 2011, Best Group, the best video in the 4syte Music Video Awards, Artiste of the year at the City People Awards in Nigeria and the Best Group at the Joy FM Nite with the stars.
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